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Thrift Economy Archive
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The American Dream Proving Elusive for the Millenial Generation
Posted on July 11, 2010 | No CommentsNYTimes reports on the Millenial Generation and the The American Dream: Rather bleak and humbling expose of real Millenials and their post-college experiences and outlook. Some “Oh Shit!” Statistics from […] -
Deals At Retailers, Restaurants Appeal To Consumers' Frugality
Posted on April 23, 2010 | No CommentsUSA Today declares: America has become a nation of penny pinchers. The economic meltdown was the 500-pound catalyst, but even amid signs the economy is picking up, many of us […] -
Thrift Economy: WalMart squeezed in the middle and losing share at both ends
Posted on April 10, 2010 | No CommentsAdAge outlines: 1. wal-mart, one of the few success stories during the great recession, beginning to lose share is definitely going to be an economic indicator for all businesses (and […] -
The New Poor – Despite Signs of Recovery, Long-Term Unemployment Rises
Posted on February 21, 2010 | No CommentsEven as the American economy shows tentative signs of a rebound, the human toll of the recession continues to mount, with millions of Americans remaining out of work, out of […] -
Digital Coupon Growth Outpaces Inserts
Posted on February 11, 2010 | No CommentsDuring 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com. […] -
Are consumers trading up to national brands?
Posted on January 29, 2010 | No CommentsWall Street Journal reports: Improved sales of premium products by Procter & Gamble and Colgate-Palmolive and strong earnings overall suggest customers are returning to brand names after a broad switch […] -
Thrift Economy: FSI Couponing At Record Level
Posted on January 20, 2010 | No CommentsAccording to Marx Promotion Intelligence, a division of TNS, free standing insert (FSI) coupon activity increased 8.0% during 2009 versus the previous year to more than 272 billion coupons dropped. […] -
Flavah Trends: Kraft Makes a Bet on At-Home Eating
Posted on December 31, 2009 | No CommentsWill Introduce 20 New Restaurant-Inspired Products in 2010 AdAge.com reports: Kraft is betting big that consumers will continue to eat at home next year. The world’s second-largest food company is […]