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Shopping 2.0 Archive
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Coupon 2.0: Report: Majority Coupon Clippers Flocking To Online Deals
Posted on September 6, 2010 | No CommentsMediaPost say: The majority of U.S. coupon users — 54% — now get their fill of deals online, according to a new report by ICOM, a division of direct marketing […] -
Digital: Location-Based Loyalty Apps Reward Consumers – Advertising Age – Digital
Posted on August 26, 2010 | No CommentsNEW YORK AdAge.com — The card-based loyalty program might just be going the way of the dinosaur … or the two-way pager.The newest crop of location-based mobile apps rewards consumers […] -
Coupon 2.0: Study Says More Parents Embracing Mobile Coupons
Posted on August 16, 2010 | 1 CommentA Year Ago, Early Adopters of Services Like Groupon and LivingSocial Were Young, Male NEW YORK (AdAge.com) — Once, coupons and offers delivered to mobile phones were used mostly by […] -
Shopping 2.0: Campbell Soup Co. Goes Mobile Sweepstakes w/StickyBits
Posted on August 16, 2010 | No CommentsMobileMarketer reports: Mobile overhaul Campbell Soup Co. is using a mobile application to promote its revamped label designs, shopper experience and soup selections. The company launched “Soup Scan Sweepstakes” via […] -
Coupon 2.0: Groupon Teams Up with “Top Chef” to Offer Cheap Eats
Posted on August 13, 2010 | No CommentsMashable say: TV network Bravo has announced a partnership with tech darling Groupon, the daily deal shopping site. From today until Sunday, Groupon is giving its users special discounts at […] -
Domino’s Foursquare program contributes to 29pc increase in online sales
Posted on July 18, 2010 | No CommentsMobileMarketer reports: Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the pizza chain’s online profit across Britain. In its earnings release […] -
Shopping 2.0: App-based ads become bigger part of in-store decisions
Posted on July 1, 2010 | No CommentsMediaPost reports: A new study from Knowledge Networks shows that today’s tech-savvy consumers are far more likely to make shopping decisions based on information in app-based advertising than other platforms, […]