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shifthappens Archive
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![MediaPost notes: According to a recent report from ROI Research Inc., sponsored by Performics, “S-Net The Impact of Social Media,” social media permeates consumers’ lives and affects communication, shopping and […]](http://pizza.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Social Media Driving Consumer Behavioral Changes")
Social Media Driving Consumer Behavioral Changes
Posted on June 16, 2010 | No CommentsMediaPost notes: According to a recent report from ROI Research Inc., sponsored by Performics, “S-Net The Impact of Social Media,” social media permeates consumers’ lives and affects communication, shopping and […] -
Forrester on "Earned", "Owned" And "Paid" Media (and implications on the "Hub+Spokes")
Posted on January 3, 2010 | No CommentsForrester notes: The terms “earned, owned and paid (aka bought) media” have become very popular in the interactive marketing space today. In fact, taken together they can be applied as […] -
Shift Happens: "Where the Ads Are"
Posted on October 9, 2009 | No CommentsThe Nielsen Company reports that time spent on social network and blogging sites accounted for 17% of all time spent on the Internet in August 2009, nearly triple the percentage […] -
Smartphone Intelligence Survey (latest)
Posted on September 28, 2009 | No CommentsMediaPost reports: According to a recent Compete Smartphone Intelligence survey, with insights into how consumers are using their iPhones and other “smart” devices, smartphone owners agree on their favorite types […] -
Mom 2.0: What Parents Don't Know
Posted on August 30, 2009 | No CommentsMediaPost reports: According to a recent Common Sense Media survey, fielded by The Benenson Strategy Group, to examine how social networks are affecting kids and families, parents have a lot […] -
Is Social Media A Fad?
Posted on August 22, 2009 | No Comments -
Shift Happens: Industry Mobilizes to Create Measurement System Across All Screens
Posted on August 17, 2009 | No CommentsAdAge says: In the latest and clearest sign that TV audiences have begun to turn to other venues to enjoy their favorite programs, a large group of advertisers, media conglomerates […] -
Shift Happens: 'People' Magazine Reveals Digital Strategies and (huge) Results
Posted on August 13, 2009 | No CommentsSkeptics who are still not sure about the real potential for building large-scale mobile phone audiences for content and ads would do well to take a look at People.com. The […] -
Are Dads The New Moms?
Posted on July 3, 2009 | No CommentsMediapost reports: This younger generation of dads is naturally more inclined to be involved with child-rearing than those before them. To many fathers today, sharing parenting responsibility is the norm […]