mom2.0 Archive

  • Scrubbing Bubbles is getting social. First, they fielded a study to see what Moms think about cleaning. Their Dirty Work Index took a look at Mom’s attitudes and feelings toward […]

    Scrubbing Bubbles Gets Socially Relevant to Mom

    Scrubbing Bubbles is getting social. First, they fielded a study to see what Moms think about cleaning. Their Dirty Work Index took a look at Mom’s attitudes and feelings toward […]

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  • More-Inclusive Ads Cut Cooing, Embrace Chaos AdAge.com notes: “I just had a 20-minute conversation with a stranger about nipples,” reads the copy in a yet-to-be-released Target ad, featuring a wide-eyed […]

    Target Gets Real With New Baby Campaign

    More-Inclusive Ads Cut Cooing, Embrace Chaos AdAge.com notes: “I just had a 20-minute conversation with a stranger about nipples,” reads the copy in a yet-to-be-released Target ad, featuring a wide-eyed […]

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  • Monica Lopossay for The New York Times Veronica Noone, a blogger, attends Bloggy Boot Camp. var wImage = $(‘wideImage’).getElementsByTagName(“img”)[0].getAttribute(‘src’); $(‘wideImage’).getElementsByTagName(“img”)[0].setAttribute(‘src’,”http://graphics8.nytimes.com/images/global/backgrounds/transparentBG.gif”); var filter = “progId:DXImageTransform.Microsoft.AlphaImageLoader(src='”+wImage+”‘, sizingMethod=’scale’ )”; $(‘wideImage’).getElementsByTagName(“img”)[0].style.filter = filter; By […]

    Honey, Don’t Bother Mommy. I’m Too Busy With My Blog and Building My Brand. – NYTimes.com

    Monica Lopossay for The New York Times Veronica Noone, a blogger, attends Bloggy Boot Camp. var wImage = $(‘wideImage’).getElementsByTagName(“img”)[0].getAttribute(‘src’); $(‘wideImage’).getElementsByTagName(“img”)[0].setAttribute(‘src’,”http://graphics8.nytimes.com/images/global/backgrounds/transparentBG.gif”); var filter = “progId:DXImageTransform.Microsoft.AlphaImageLoader(src='”+wImage+”‘, sizingMethod=’scale’ )”; $(‘wideImage’).getElementsByTagName(“img”)[0].style.filter = filter; By […]

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  • A majority of US women use social networking sites, and half of them say social networking sites influence their shopping habits, according to a recent study on online social networking […]

    SocNet Use Rises 48% Among US Women

    A majority of US women use social networking sites, and half of them say social networking sites influence their shopping habits, according to a recent study on online social networking […]

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  • Trendcentral outlines a web trend they call Parental Guidance: New style blogs are finding inspiration in Moms and Dads back in the day. Most of us wouldn’t dare raid our […]

    Parents Style

    Trendcentral outlines a web trend they call Parental Guidance: New style blogs are finding inspiration in Moms and Dads back in the day. Most of us wouldn’t dare raid our […]

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  • When it comes to the mobile Web, The Men Are from Mars, Women Are from Venus trope appears to be alive and well. Data released by Nielsen this week showed […]

    Tops For Men and Women Mobile and Online

    When it comes to the mobile Web, The Men Are from Mars, Women Are from Venus trope appears to be alive and well. Data released by Nielsen this week showed […]

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  • MediaPost says: According to Scarborough Research, women who are employed full-time and have one or more children spend 21% more on their cellular bills than the average user ($94 for […]

    Targeting Working Moms? Catch 'Em On The Run

    MediaPost says: According to Scarborough Research, women who are employed full-time and have one or more children spend 21% more on their cellular bills than the average user ($94 for […]

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  • NYTimes reports: The Great Recession is pushing many highly educated women who had left work to stay at home with their children to dive back into the labor pool, according […]

    Mom 2.0: Recession Drives Women Back To Work

    NYTimes reports: The Great Recession is pushing many highly educated women who had left work to stay at home with their children to dive back into the labor pool, according […]

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  • Marketing Charts reports: The number of increasingly tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go […]

    Tech-Savvy Moms Increase Social Media Use by 462%

    Marketing Charts reports: The number of increasingly tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go […]

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  • Mediapost reports: This younger generation of dads is naturally more inclined to be involved with child-rearing than those before them. To many fathers today, sharing parenting responsibility is the norm […]

    Are Dads The New Moms?

    Mediapost reports: This younger generation of dads is naturally more inclined to be involved with child-rearing than those before them. To many fathers today, sharing parenting responsibility is the norm […]

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