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Mom 2.0 Archive
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Mom-entum [INFOGRAPHIC]
Posted on January 16, 2011 | No CommentsInteresting stats Infographic from Big Fuel. Brand Momentum from Big Fuel on Vimeo. -
![Scrubbing Bubbles is getting social. First, they fielded a study to see what Moms think about cleaning. Their Dirty Work Index took a look at Mom’s attitudes and feelings toward […]](http://pizza.fallonhotdish.com/files/2011/01/3-560x437.png "Scrubbing Bubbles Gets Socially Relevant to Mom")
Scrubbing Bubbles Gets Socially Relevant to Mom
Posted on January 16, 2011 | No CommentsScrubbing Bubbles is getting social. First, they fielded a study to see what Moms think about cleaning. Their Dirty Work Index took a look at Mom’s attitudes and feelings toward […] -
Target Gets Real With New Baby Campaign
Posted on December 30, 2010 | No CommentsMore-Inclusive Ads Cut Cooing, Embrace Chaos AdAge.com notes: “I just had a 20-minute conversation with a stranger about nipples,” reads the copy in a yet-to-be-released Target ad, featuring a wide-eyed […] -
Marketers Still Struggling With Mommy Issues
Posted on December 30, 2010 | No CommentsAs the Number of Single, Same-Sex and Minority Families Increases, Ad Messages Are Failing to Connect With Reality AdAge.com reports: The face of mom is rapidly changing. Advertisements might be […] -
![A new study from leading cause marketing firm, Cone, has revealed that moms are the most receptive demographic to cause marketing efforts and make the most cause-related purchases. “By all […]](http://pizza.fallonhotdish.com/files/2010/09/GoodCause-logo.jpg "92% of moms want to buy products that support causes")
92% of moms want to buy products that support causes
Posted on September 17, 2010 | No CommentsA new study from leading cause marketing firm, Cone, has revealed that moms are the most receptive demographic to cause marketing efforts and make the most cause-related purchases. “By all […] -
![AdAge.com says: Once, coupons and offers delivered to mobile phones were used mostly by early-adopters of smartphones, predominantly young males. No longer. Today, the demographic embracing mobile coupons is the […]](http://pizza.fallonhotdish.com/files/2010/08/0640.groupon-iPhone-app.jpg "Study Says More Parents Embracing Mobile Coupons")
Study Says More Parents Embracing Mobile Coupons
Posted on August 14, 2010 | No CommentsAdAge.com says: Once, coupons and offers delivered to mobile phones were used mostly by early-adopters of smartphones, predominantly young males. No longer. Today, the demographic embracing mobile coupons is the […] -
EMarketer Research on Retailer Interaction with Women (Moms) online
Posted on June 15, 2010 | No CommentsHow Moms and Retailers Interact Online Summary Mothers control an estimated 80% of all household spending, and they are increasingly exercising their spending power online. Motherhood changes a woman’s shopping […] -
State of the Mom Report via Pew Research Center
Posted on May 20, 2010 | No CommentsPew Research Center report sheds light on the demographics of today’s motherhood by comparing women who gave birth in 2008 with those who gave birth in 1990, based on data […] -
![Somewhere in here is an idea-ish. P&G hijacked my Facebook to tell me about their “Thank A Mom” campaign/microsite…it kinda connects to thanking the mom athletes in the Olympics, with […]](http://pizza.fallonhotdish.com/files/2010/02/PGMOM.png "P&G Thanks Your Mom")
P&G Thanks Your Mom
Posted on February 12, 2010 | No CommentsSomewhere in here is an idea-ish. P&G hijacked my Facebook to tell me about their “Thank A Mom” campaign/microsite…it kinda connects to thanking the mom athletes in the Olympics, with […] -
Moms Place Trust in Other Consumers
Posted on February 10, 2010 | No CommentseMarketer says: Consumer reviews are significantly more trusted than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. Online […]