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mobile10 Archive
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KFC campaign leaves no mobile channel untouched
Posted on January 28, 2011 | No CommentsMobileMarketer notes: KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile […] -
Special K challenges women to view New Year's resolutions in new way with mobile
Posted on December 29, 2010 | No CommentsMobileMarketer notes: Kellogg Co.’s Special K brand is targeting women with a new campaign that focuses on New Year’s resolutions for weight loss. Mobile is part of the multichannel mix. […] -
Kellogg's Special K has joined the branded app bonanza
Posted on December 11, 2010 | No CommentsMobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […] -
Moms' Growing Mobile Presence
Posted on October 29, 2010 | No CommentsMediaPost say: Moms are increasingly active mobile consumers, according to new findings in the latest monthly metrics report from Millennial Media. The mobile ad network took a closer look at […] -
Pizza Hut exec reveals how branded app achieved 2 million downloads
Posted on October 26, 2010 | No CommentsMobileMarketer notes that Pizza Hut presented at the Mobile Shopping Summit. Pizza Hut’s mobile Web site and iPhone application are not new, but the executive explained that it took a […] -
Coupon 2.0: Study Says More Parents Embracing Mobile Coupons
Posted on August 16, 2010 | 1 CommentA Year Ago, Early Adopters of Services Like Groupon and LivingSocial Were Young, Male NEW YORK (AdAge.com) — Once, coupons and offers delivered to mobile phones were used mostly by […] -
Shopping 2.0: Campbell Soup Co. Goes Mobile Sweepstakes w/StickyBits
Posted on August 16, 2010 | No CommentsMobileMarketer reports: Mobile overhaul Campbell Soup Co. is using a mobile application to promote its revamped label designs, shopper experience and soup selections. The company launched “Soup Scan Sweepstakes” via […] -
Domino’s Foursquare program contributes to 29pc increase in online sales
Posted on July 18, 2010 | No CommentsMobileMarketer reports: Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the pizza chain’s online profit across Britain. In its earnings release […] -
Shopping 2.0: App-based ads become bigger part of in-store decisions
Posted on July 1, 2010 | No CommentsMediaPost reports: A new study from Knowledge Networks shows that today’s tech-savvy consumers are far more likely to make shopping decisions based on information in app-based advertising than other platforms, […]