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![MobileMarketer notes: KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile […]](http://pizza.fallonhotdish.com/files/2011/01/11079.jpg "KFC campaign leaves no mobile channel untouched")
KFC campaign leaves no mobile channel untouched
Posted on January 28, 2011 | No CommentsMobileMarketer notes: KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile […] -
![MobileMarketer notes: Kellogg Co.’s Special K brand is targeting women with a new campaign that focuses on New Year’s resolutions for weight loss. Mobile is part of the multichannel mix. […]](http://pizza.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Special K challenges women to view New Year's resolutions in new way with mobile")
Special K challenges women to view New Year's resolutions in new way with mobile
Posted on December 29, 2010 | No CommentsMobileMarketer notes: Kellogg Co.’s Special K brand is targeting women with a new campaign that focuses on New Year’s resolutions for weight loss. Mobile is part of the multichannel mix. […] -
![MobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […]](http://pizza.fallonhotdish.com/files/2010/12/10536.jpg "Kellogg's Special K has joined the branded app bonanza")
Kellogg's Special K has joined the branded app bonanza
Posted on December 11, 2010 | No CommentsMobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […] -
Moms' Growing Mobile Presence
Posted on October 29, 2010 | No CommentsMediaPost say: Moms are increasingly active mobile consumers, according to new findings in the latest monthly metrics report from Millennial Media. The mobile ad network took a closer look at […] -
Pizza Hut exec reveals how branded app achieved 2 million downloads
Posted on October 26, 2010 | No CommentsMobileMarketer notes that Pizza Hut presented at the Mobile Shopping Summit. Pizza Hut’s mobile Web site and iPhone application are not new, but the executive explained that it took a […] -
Coupon 2.0: Study Says More Parents Embracing Mobile Coupons
Posted on August 16, 2010 | 1 CommentA Year Ago, Early Adopters of Services Like Groupon and LivingSocial Were Young, Male NEW YORK (AdAge.com) — Once, coupons and offers delivered to mobile phones were used mostly by […] -
Shopping 2.0: Campbell Soup Co. Goes Mobile Sweepstakes w/StickyBits
Posted on August 16, 2010 | No CommentsMobileMarketer reports: Mobile overhaul Campbell Soup Co. is using a mobile application to promote its revamped label designs, shopper experience and soup selections. The company launched “Soup Scan Sweepstakes” via […] -
![AdAge.com says: Once, coupons and offers delivered to mobile phones were used mostly by early-adopters of smartphones, predominantly young males. No longer. Today, the demographic embracing mobile coupons is the […]](http://pizza.fallonhotdish.com/files/2010/08/0640.groupon-iPhone-app.jpg "Study Says More Parents Embracing Mobile Coupons")
Study Says More Parents Embracing Mobile Coupons
Posted on August 14, 2010 | No CommentsAdAge.com says: Once, coupons and offers delivered to mobile phones were used mostly by early-adopters of smartphones, predominantly young males. No longer. Today, the demographic embracing mobile coupons is the […] -
![MobileMarketer reports: Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the pizza chain’s online profit across Britain. In its earnings release […]](http://pizza.fallonhotdish.com/files/2010/07/dominosmayor.jpg "Domino’s Foursquare program contributes to 29pc increase in online sales")
Domino’s Foursquare program contributes to 29pc increase in online sales
Posted on July 18, 2010 | No CommentsMobileMarketer reports: Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the pizza chain’s online profit across Britain. In its earnings release […] -
![MediaPost reports: A new study from Knowledge Networks shows that today’s tech-savvy consumers are far more likely to make shopping decisions based on information in app-based advertising than other platforms, […]](http://pizza.fallonhotdish.com/files/2010/07/shopping_cart.jpg "Shopping 2.0: App-based ads become bigger part of in-store decisions")
Shopping 2.0: App-based ads become bigger part of in-store decisions
Posted on July 1, 2010 | No CommentsMediaPost reports: A new study from Knowledge Networks shows that today’s tech-savvy consumers are far more likely to make shopping decisions based on information in app-based advertising than other platforms, […]