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Kraft Archive
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Kraft Mac+Cheese Seizes Moment on "Homeless Man" Viral/Meme
Posted on January 8, 2011 | No CommentsHomeless Man Ted Williams Is the New Voice of Mac & Cheese AdAge notes: The new voice of Kraft Macaroni & Cheese is a homeless man and former drug addict. […] -
Kraft sponsors Stand-up Comic Mom
Posted on October 20, 2010 | No CommentsIn an attempt to show moms that they understand the difficulties of raising children, Kraft has created a series of short stand-up clips featuring former stay-at-home mom turned comedian Anita […] -
Mac & Cheese Noodles with OOH
Posted on July 26, 2010 | No CommentsAdAge reports: Kraft Macaroni & Cheese may be popular with kids, but to make it prevalent with both kids and adults, Kraft has turned to out-of-home in a big way […] -
"Ride Shotbun" in the WienerMobile, Feed the Nation
Posted on June 3, 2010 | No CommentsWiener puns, here is your chance to use them. Oscar Mayer and parent Kraft Foods are offering five civilians the chance to “ride shotbun” for a day in the famous […] -
Case Study: Kraft’s Mobile Branding Recipe
Posted on March 12, 2010 | No CommentsEd Kaczmarek Director of Innovation, Consumer Experiences Kraft Foods // // Kraft Foods launched the iFood Assistant in late November 2008 and released the upgraded iFood Assistant 2.0 a year […] -
Why Did Kraft Sell Frozen-Pizza Cash Cow to Nestle?
Posted on January 9, 2010 | No CommentsAdAge.com reports: Kraft Foods might have moved a step closer to acquiring Cadbury, raising dough for a bid by selling its thriving frozen-pizza business to Nestle for $3.7 billion. But […]