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![MobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […]](http://pizza.fallonhotdish.com/files/2010/12/10536.jpg "Kellogg's Special K has joined the branded app bonanza")
Kellogg's Special K has joined the branded app bonanza
Posted on December 11, 2010 | No CommentsMobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […] -
![MobileMarketer notes that Pizza Hut presented at the Mobile Shopping Summit. Pizza Hut’s mobile Web site and iPhone application are not new, but the executive explained that it took a […]](http://pizza.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Pizza Hut exec reveals how branded app achieved 2 million downloads")
Pizza Hut exec reveals how branded app achieved 2 million downloads
Posted on October 26, 2010 | No CommentsMobileMarketer notes that Pizza Hut presented at the Mobile Shopping Summit. Pizza Hut’s mobile Web site and iPhone application are not new, but the executive explained that it took a […] -
![Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called “Campus 2010,” the platform allows incoming college students to […]](http://pizza.fallonhotdish.com/files/2010/07/SEARS_CAMPUSCONNECTR2.png "Back-to-School Value: Sears, Kmart launch Facebook application for college students")
Back-to-School Value: Sears, Kmart launch Facebook application for college students
Posted on July 31, 2010 | No CommentsSears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called “Campus 2010,” the platform allows incoming college students to […] -
![MediaPost reports: A new study from Knowledge Networks shows that today’s tech-savvy consumers are far more likely to make shopping decisions based on information in app-based advertising than other platforms, […]](http://pizza.fallonhotdish.com/files/2010/07/shopping_cart.jpg "Shopping 2.0: App-based ads become bigger part of in-store decisions")
Shopping 2.0: App-based ads become bigger part of in-store decisions
Posted on July 1, 2010 | No CommentsMediaPost reports: A new study from Knowledge Networks shows that today’s tech-savvy consumers are far more likely to make shopping decisions based on information in app-based advertising than other platforms, […] -
Clorox taps mobile to brand itself an authority in stain removal
Posted on May 20, 2010 | No CommentsMobileMarketer reports: The Clorox Co. is using mobile as part of its ongoing strategy to cement its authority in stain removal. Clorox has launched the myStain mobile application for the […] -
DiGiorno April Fools App fuels participation with deliveries of prank Facebook posts
Posted on April 6, 2010 | No CommentsDIGiorno is at it again for April Fools Day -
Case Study: Kraft’s Mobile Branding Recipe
Posted on March 12, 2010 | No CommentsEd Kaczmarek Director of Innovation, Consumer Experiences Kraft Foods // // Kraft Foods launched the iFood Assistant in late November 2008 and released the upgraded iFood Assistant 2.0 a year […] -
Branded Apps: Best Practices
Posted on December 15, 2009 | No CommentsAvi Savar from Big Fuel presented at the digiday:APPS conference in Los Angeles last week. Some useful charts to organize your app ideation: Content To Commerce: Branded Apps View more […] -
![MediaPost says: ShopRite just announced that it’s launching an iPhone app, making it easier to search the sale prices from its weekly circulars. Shopper, currently the No. 1 grocery app, […]](http://pizza.fallonhotdish.com/files/2009/11/shoprite-1117d.jpg "Consumers Love Their Supermarket Apps")
Consumers Love Their Supermarket Apps
Posted on November 18, 2009 | No CommentsMediaPost says: ShopRite just announced that it’s launching an iPhone app, making it easier to search the sale prices from its weekly circulars. Shopper, currently the No. 1 grocery app, […] -
![Marketing Charts reports: Mobile applications that provide news or reference services are the most frequently used by consumers over the longest periods of time and are most suited for subscription-based […]](http://pizza.fallonhotdish.com/files/2009/09/flurry-mobile-application-quadrants-loyalty-application-type-september-2009.jpg "Mobile Users Most Loyal to News, Reference Apps")
Mobile Users Most Loyal to News, Reference Apps
Posted on September 29, 2009 | No CommentsMarketing Charts reports: Mobile applications that provide news or reference services are the most frequently used by consumers over the longest periods of time and are most suited for subscription-based […]