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Solutions at the Speed of Life Archive
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![An article from Mashable today points out a new way to use billboards for real life interactivity: “The problem with food ads is that you can only see the product, […]](http://pizza.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Real life interactivity in a billboard")
Real life interactivity in a billboard
Posted on March 29, 2011 | No CommentsAn article from Mashable today points out a new way to use billboards for real life interactivity: “The problem with food ads is that you can only see the product, […] -
![MobileMarketer notes: KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile […]](http://pizza.fallonhotdish.com/files/2011/01/11079.jpg "KFC campaign leaves no mobile channel untouched")
KFC campaign leaves no mobile channel untouched
Posted on January 28, 2011 | No CommentsMobileMarketer notes: KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile […] -
![Scrubbing Bubbles is getting social. First, they fielded a study to see what Moms think about cleaning. Their Dirty Work Index took a look at Mom’s attitudes and feelings toward […]](http://pizza.fallonhotdish.com/files/2011/01/3-560x437.png "Scrubbing Bubbles Gets Socially Relevant to Mom")
Scrubbing Bubbles Gets Socially Relevant to Mom
Posted on January 16, 2011 | No CommentsScrubbing Bubbles is getting social. First, they fielded a study to see what Moms think about cleaning. Their Dirty Work Index took a look at Mom’s attitudes and feelings toward […] -
Target Gets Real With New Baby Campaign
Posted on December 30, 2010 | No CommentsMore-Inclusive Ads Cut Cooing, Embrace Chaos AdAge.com notes: “I just had a 20-minute conversation with a stranger about nipples,” reads the copy in a yet-to-be-released Target ad, featuring a wide-eyed […] -
Special K challenges women to view New Year's resolutions in new way with mobile
Posted on December 29, 2010 | No CommentsMobileMarketer notes: Kellogg Co.’s Special K brand is targeting women with a new campaign that focuses on New Year’s resolutions for weight loss. Mobile is part of the multichannel mix. […] -
![MobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […]](http://pizza.fallonhotdish.com/files/2010/12/10536.jpg "Kellogg's Special K has joined the branded app bonanza")
Kellogg's Special K has joined the branded app bonanza
Posted on December 11, 2010 | No CommentsMobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […] -
Coupon 2.0: CLOVR Ties In-Banner Offers To Credit Cards
Posted on October 31, 2010 | No CommentsMIT Media Lab notes: The just-launched CLOVR Media gives yet another twist to the concept of bookmarkable advertising or “Card-Linked Offers”: see an online ad promoting a deal or a […] -
Pizza Hut exec reveals how branded app achieved 2 million downloads
Posted on October 26, 2010 | No CommentsMobileMarketer notes that Pizza Hut presented at the Mobile Shopping Summit. Pizza Hut’s mobile Web site and iPhone application are not new, but the executive explained that it took a […] -
Doyle (Domino’s CEO): Domino’s 12 percent sales growth driven by top-in-class marketing messages
Posted on October 20, 2010 | No CommentsDomino’s third quarter 2010 earnings report led with the happy news of almost 12 percent same-store sales growth on the domestic side, the company’s sixth consecutive quarter of positive comps. […] -
Online ordering interfaces should start targeting Android, Nielson implies
Posted on October 6, 2010 | No CommentsAccording to August data from The Nielsen Company, Android is now the most popular operating system among people who bought a smartphone in the past six months, while Blackberry RIM […]