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Eau de Pizza Hut Smells Like Freshly Baked Dough
Posted on December 9, 2012 | No CommentsMPLS Egotist notes: If you want to smell like hot grease and you can’t afford Madonna’s perfume, you’re in luck! Pizza Hut has a fragrance now. Well, Pizza Hut Canada does, anyway. Its signature […] -
Real life interactivity in a billboard
Posted on March 29, 2011 | No CommentsAn article from Mashable today points out a new way to use billboards for real life interactivity: “The problem with food ads is that you can only see the product, […] -
Brainfood: CES Rewind
Posted on February 23, 2011 | No CommentsFallon Brainfood of 2011, presented by our own Jacob Abernathy, Creative Technologist at Fallon! If you missed Jacob’s latest #FallonBrainfood, “CES Rewind”. -
Lil Wayne (Accidentally?) Crushes Oreo’s Attempt at Facebook Record
Posted on February 20, 2011 | No CommentsThat’s the way the cookie crumbles. Oreo’s attempt to set a Guinness World Record for Facebook “likes” appears to have been in vain now that Lil Wayne has weighed in. […] -
CES Rewind: Innovative Packaging for Trix
Posted on January 28, 2011 | No CommentsA new packaging concept by Fulton Innovation and eCoupled was demoed at this year’s CES. Basically, the box lights up on the shelf to attract the customer’s attention. Here’s a video […] -
KFC campaign leaves no mobile channel untouched
Posted on January 28, 2011 | No CommentsMobileMarketer notes: KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile […] -
…We Could Always Go This Direction [Pizza-La in Japan]
Posted on December 21, 2010 | No Comments -
Kellogg's Special K has joined the branded app bonanza
Posted on December 11, 2010 | No CommentsMobileMarketer notes: Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple’s […] -
Skittles lets users Update the Rainbow
Posted on November 4, 2010 | No CommentsSkittles is bringing a new take on instant video content a la Old Spice Guy. The brand is asking for consumers to submit status updates via Facebook which are then […]