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CompetiTrack Archive
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Eau de Pizza Hut Smells Like Freshly Baked Dough
Posted on December 9, 2012 | No CommentsMPLS Egotist notes: If you want to smell like hot grease and you can’t afford Madonna’s perfume, you’re in luck! Pizza Hut has a fragrance now. Well, Pizza Hut Canada does, anyway. Its signature […] -
Kraft rewarding Twitter users who tweet about Mac & Cheese
Posted on March 8, 2011 | No CommentsAccording to an article out on Mashable today, Kraft Mac & Cheese is tapping into a childhood game with a creative use of Twitter: “Kraft Foods is resurrecting a childhood […] -
KFC campaign leaves no mobile channel untouched
Posted on January 28, 2011 | No CommentsMobileMarketer notes: KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile […] -
Kraft Mac+Cheese Seizes Moment on "Homeless Man" Viral/Meme
Posted on January 8, 2011 | No CommentsHomeless Man Ted Williams Is the New Voice of Mac & Cheese AdAge notes: The new voice of Kraft Macaroni & Cheese is a homeless man and former drug addict. […] -
…We Could Always Go This Direction [Pizza-La in Japan]
Posted on December 21, 2010 | No Comments -
Pizza Hut exec reveals how branded app achieved 2 million downloads
Posted on October 26, 2010 | No CommentsMobileMarketer notes that Pizza Hut presented at the Mobile Shopping Summit. Pizza Hut’s mobile Web site and iPhone application are not new, but the executive explained that it took a […] -
Domino’s new Behind the Pizza Campaign
Posted on October 25, 2010 | No CommentsAs posted earlier, Domino’s recently rolled out a new Wisconsin 6 Cheese pizza with supporting broadcast and digital work. We’ve found out over the last week or so that this […] -
Kraft sponsors Stand-up Comic Mom
Posted on October 20, 2010 | No CommentsIn an attempt to show moms that they understand the difficulties of raising children, Kraft has created a series of short stand-up clips featuring former stay-at-home mom turned comedian Anita […] -
Doyle (Domino’s CEO): Domino’s 12 percent sales growth driven by top-in-class marketing messages
Posted on October 20, 2010 | No CommentsDomino’s third quarter 2010 earnings report led with the happy news of almost 12 percent same-store sales growth on the domestic side, the company’s sixth consecutive quarter of positive comps. […]