Scrubbing Bubbles Gets Socially Relevant to Mom


Scrubbing Bubbles is getting social.

First, they fielded a study to see what Moms think about cleaning. Their Dirty Work Index took a look at Mom’s attitudes and feelings toward cleaning their homes and how it relates to her family. Here’s some of the highlights

• 55% of Moms clean to keep the house clean for their children.
• 3 out of 4 say how clean the home is a personal statement about them as individuals
• 80% of women says they felt guilty if they didn’t clean regularly.
• They think differently about others based on how they take care of their homes.
• And 51% avoided going into a bathroom because it wasn’t clean.

On the Scrubbing Bubbles Facebook page they’ve enlisted Colleen Padilla, aka ClassyMommy, Michele Adams and Gia Russo, founders of “MiGi Style” and Donna Erickson, TV Host of “Donna’s Day” as spokesmoms. These spokesmoms are lending their thoughts and experiences to the content. Yet another brand tapping into the Mom-osphere by developing a relationship with established Mom influencers.

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