Skittles lets users Update the Rainbow

Skittles is bringing a new take on instant video content a la Old Spice Guy. The brand is asking for consumers to submit status updates via Facebook which are then read aloud by a representative from the Skittles Call Center. This execution is actually for Skittles UK, so the updates have the added fun of being in a British accent. The amazing speed at which these are made (3-5 min) is what really makes this whole execution buzz worthy. Check out the link to have your status read aloud:

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