CiCi's helps gives kids a reason to thank mom

Cici’s pizza is helping moms make their kids a little more polite with their new thank you card promotion. Through November, parents can pick up thank you cards at participating restaurants. Customers are supposed to make a mark every time they receive an unprompted thank you from their child. Once the card is full, it is redeemable for a free child buffet (10 and under). Obviously, there are ways to abuse this system but it does show the brand attempting to become part of the daily life of their consumer as well as aligning themselves with mothers.

For more information please read the following:

http://www.pizzamarketplace.com/article/177455/CiCi-s-taps-into-family-life-with-Thank-Yous-Count-cards

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