Domino’s new Behind the Pizza Campaign

As posted earlier, Domino’s recently rolled out a new Wisconsin 6 Cheese pizza with supporting broadcast and digital work. We’ve found out over the last week or so that this campaign isn’t limited to just a new pizza but part of a broader campaign to expand the transparency theme, the theme that has driven their communications strategy, to their ingredients. In the coming week the company will roll out a website that provides various interactive stories focused on where the company gets its ingredients and will play out in game form. With involvement in WeRewards, Twitter, Facebook, microsites, and now gaming, Domino’s is staying ahead of its competitors in the digital space and its success this year may be a result of this ability to be on the leading edge as well as their focus on differentiating themselves through transparency.

For more information please read here:

http://www.psfk.com/2010/10/dominos-behind-the-pizza.html

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