Kraft sponsors Stand-up Comic Mom

In an attempt to show moms that they understand the difficulties of raising children, Kraft has created a series of short stand-up clips featuring former stay-at-home mom turned comedian Anita Renfroe. The clips range in topics but all address motherhood and the crazy moments that only mom understands. A different Kraft brand sponsors each episode and are occasionally part of the routine; however, products aren’t always featured. Kraft is providing a way to give moms extra value and align themselves with the moms that buy their products. It should be interesting to see how successful they are at creating genuine interest in the mommy blogging community.

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