Domino’s makes order tracking more interesting

Domino’s Pizza, already the 4th largest e-tailer in the world, has found another way to add value to their customer experience. Though their order tracker has been in existence for a few years now, the recent launch of themed trackers (e.g. 80’s themed) is one of the first updates to the online app and a fun new twist on a successful technology. Domino’s is also backing this launch with a free iPods and  gift cards to lucky winners who enter by using the pizza tracker. As we’ve seen throughout the year, Domino’s Pizza isn’t content to sit back and enjoy their recent success; instead they’ve been releasing new promotions, spots, and menu items practically on a weekly basis and finding success in the process.

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