Domino’s relies on Wisconsin cheese quality

Domino’s Pizza is releasing a new spot extending their line of regional pizzas with their Wisconsin 6 Cheese pizza. After being attacked for low quality pizza over the years, the brand changed their recipe in December ’09. Now, after recent criticism of the quality of their ingredients, they’ve responded by showing their link to local, American farms. This seems like a fairly obvious attempt to attract the growing number of consumers who want healthier products – meaning local, fresh, higher quality, etc.

For more info please read here: http://www.cbsnews.com/stories/2010/10/13/ap/business/main6954248.shtml

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