Domino’s still competing on price

While Domino’s is really pushing to create a more emotional connection to its brand by appearing transparent and trustworthy, they still understand that consumers are always looking for a good deal. A few weeks ago, the industry watched Pizza Hut both create a new emotional messaging strategy and cut prices all in the same week and now Domino’s seems to be reacting by extending their 2 medium pizza for $5.99 to specialty pizzas for $7.99. While not as big of a cut as their rival, they obviously recognize the need to compete on price as the economic uncertainty continues.

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