Freschetta becoming more like CPK

Freschetta has recently announced the launch of a series of California inspired pizzas. This launch, along with a new sweepstakes in which the winner will receive a new Ford Fusion Hybrid, signal an attempt to compete with CPK which has built itself based on the healthy, eco-friendly lifestyle associated with California. At the same time the brand is aligning itself with two of the biggest trends in the consumer market –  healthy and green, trends that are likely to grow more rapidly should we see the economy improve.

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