Digital: Location-Based Loyalty Apps Reward Consumers – Advertising Age – Digital

NEW YORK AdAge.com — The card-based loyalty program might just be going the way of the dinosaur … or the two-way pager.The newest crop of location-based mobile apps rewards consumers for actions before they reach the register, and it could save them from fumbling for cards in wallets or loading down their key rings with plastic tabs. Mobile apps like Shopkick, Loopt Star and CheckPoints offer shoppers discounts and deals when they check in, walk into a store or pick up products and scan their barcodes. One startup focusing on loyalty programs for hotels, Topguest, even rewards users for tweeting.

via Digital: Location-Based Loyalty Apps Reward Consumers – Advertising Age – Digital.

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