Pizza for Lunch

DiGiornos has recently released another print campaign, very similar to print ads they had produced in the past, focused on the lunchtime crowd.  Pizza is no longer just reserved for dinner time or game time, its now being pushed as a lunchtime item. DiGiorno has been incorporating products such as DiGiorono’s new personal size “Deep Dish” pizza and their  flatbread sandwhich line into their “lunchtime” ads.  Pizza for lunch is not something that is mentioned by other pizza brands.  Most other frozen and delivery pizza brands focus on dinner time, snack time, or game time.   Yet again, DiGiorno has found a way to differentiate itself from the other pizza brands across all categories (frozen pizza, delivery pizza, and frozen pizza snacks), this time by claiming the lunch time market. 

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