Walmart Moms Battle Through Tough Economy

Political pundits are discussing “Walmart Moms” as a crucial cohort in this falls elections. But the sheer number of such women also means theyre a crucial constituency for marketers as the economy struggles to sustain some forward movement. A survey conducted for Walmart by Public Opinion Strategies and Momentum Analysis examines the ways this cohort is coping with a still-tough economy.

via Walmart Moms Battle Through Tough Economy.

About esimle