Kraft, CP+B unveil the Mac-and-Cheese Smile-cam (in banner)

ADFREAK NOTES: “Kraft is running a banner unit that lets users activate their webcams and control a Mac & Cheese noodle based on their smiles.”

Mac-cheese-cam

Kraft is running a banner unit onYahoo!’s homepage that lets users activate their webcams and control a Mac & Cheese noodle based on their smiles. See a video of the banner in action after the jump. It’s a neat trick, if a bit buggy by reports.

Crispin Porter + Bogusky is behind the effort. Interactive ecd Jeff Benjamin lowers expectations in a tweet, warning it might not work if you’re tan, have a beard or work in a cave. CP+B is into webcams and facial recognition. It ran a Burger King campaign that had users hold up a dollar to see what menu items it could buy. The agency also tapped facial-recognition technology in a push for Coke Zero that purported to find your Facebook doppelganger.

Kraft Smile Detection OLM from Stephen Riley on Vimeo.

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