Papa John's leverages Twitter, Tony Dungy for Dad's Day promo

From PizzaMarketplace.com

Papa John’s is asking customers to sum up their “dad’s character” in 140 characters or less on Twitter for the chance to win a year of free Papa John’s pizza.

To be eligible for the grand prize, entries must include the hashtag #AllProPapa. Papa John’s and All Pro Dad executives will determine the winner, judging submissions on creativity and love for dads conveyed in 140 characters or less.

The pizza company is also teaming with Super Bowl XLI winning head coach Tony Dungy and his charity, All Pro Dad, a national, non-profit organization dedicated to helping men become better fathers, to recognize fathers for being heroes in their own homes.

Continued at Pizzamarketplace.com


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