Competitive Update: DiGiorno

DiGiorno once again asserts itself against the delivery pizza brands with the introduction of Pizza & Breadsticks.  A full order of breadsticks is now being sold as an item in combination with with DiGiorno Pizzas, taking on another ammentity that attracts consumers to delivery pizza brands and further differentiating itself from other frozen pizza brands, none of which offer such items.  New advertising for their new product has included, online flash ads, a new :30 & :15 second TV spot as well as a new application on their Facebook fan page which offered discounts for the new product.

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