Superbowl XLIV Official Pizza Sponsor: Papa John's

This year Papa John’s pizza will be the official pizza sponsor for the Super Bowl XLIV as well as the NFL. Papa John’s has had great success in past years with local NFL franchises and has decided to take it to the next step. This has been deemed by the company as a great investment considering the Super Bowl is one of the top five days of the year for pizza. Don’t expect a Super Bowl ad from this deal, although Papa John’s will be integrating its current “Papa’s in the House” campaign message throughout the game broadcasting. Pizza deals, rights to the NFL logo and sweepstakes are also all in the works. The NFL sponsorship will end in March 2010.

 

To read more: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120478&nid=109870

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