Trident Gum Turns Fan Tweets into Full-Page USA Today Ad

To prove that real people really do like their new gum, Trident ran an ad in USA Today headlined “The People have Tweeted,” which highlights tweets from users who have digitally shared their enthusiasm for Trident Layers [@tridentlayers].

The ad ran in USA Today. The 10 tweets featured were discovered by the Trident team using Twitter (Twitter) Search, and that all are authentic (i.e. not sponsored). Trident also used Twitter to contact each party to secure their approval, and they communicated directly with Twitter to ensure that the ad followed guidelines.

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