Hot Pockets 'Eat Freely' Campaign.

New Print for Hot Pockets Eat Freely Campaign.

New Print for Hot Pockets Eat Freely Campaign.

Hot Pockets has introduced two new products to the frozen pizza snack market “Hot Pockets Deep Dish Supreme Pizza Crust” & “Hot Pockets Cheese Stuffed Pizza Crust”.  Both of these new products have a convenience message, but they have taken it a step further by creating an actual movement.  This movement, “Eat Freely” represents a person’s right to stand up and eat on the go rather than having to deal with the hassle of sitting down at a table with proper dishes and utensils, and it empowers their consumers to take control of their right to eat wherever and whenever they would like.  To further validate this movement, www.eatfreely.org has been created as a place where fans can “join the movement”, post videos of themselves showing off their right to “eat freely”, check out the latest “Freedia” (Free Media) and purchase promotional items such as T-shirts, Hats, and Stickers in an effort to help support the movement.

This site allows Hot Pockets to reach their consumers outside of the freezer aisle.  Through www.eatfreely.org Hot Pockets has the opportunity to get to connect with their consumers on a more personal level (for example, getting to know their consumers in terms of product usage through submitted videos). Consumers are also given a sense of control over shaping the “revolution” through their participation efforts.

About aaseymou