Don't Blame Private-Label Gains on the Recession

generic_cola_cans_1980sAd Age say: According to an NPD study, house brands now make up 24% of all food and beverages served in U.S. homes, up from 18% in 1999. Stripping away beverages, private label accounts for roughly 30% of all food served in U.S. homes. And 97% of households purchase unbranded products from time to time.

No-Names Brands Have Been Picking up Momentum for Past Decade Across Demographics

At the Consumer Analysts Group of New York Conference in February, Sara Lee CEO Brenda Barnes said that she would be focusing marketing dollars on products with leading market-share positions. Kraft CEO Irene Rosenfeld said that her company was building in-store displays with retailers that showcased Kraft products together with private-label offerings, such as bread, which Kraft doesn’t make.

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